A CRM system can do many impressive things.
Among the CRM highlights, we repeatedly hear how it can save time, streamline operations, produce smart reports or strengthen customer relationships.
After all, in the CRM world, the more hands-on we are – the more we can bend the system to our liking. But, one particular feature keeps reappearing in CRM conversations, even more so over the past few years, in the time of big data.
This popular CRM feature is the 360-degree customer view.