Nowadays, around 3 billion people use social media. We all enjoy using social media, often for hours during the day; to relax or inject variety into our lives. And, since 3 billion people are fans of social media — your business should be too.
Moreover, today customers expect companies’ presence on multiple channels, and social media offers that space to meet the customer’s needs. The concept of omnichannel experience is not just for enterprises anymore. (more…)