Check out these 3 methods to personalise with Pardot for optimal engagement
By 2020 most businesses have experienced the beneficial results of personalising their marketing communications, and even the customers have evolved to expect it now. According to Salesforce’s State of the Connected Customer report, 84% of customers say being treated like a person, not a number, is very important to winning their business.
This insight comes as no surprise to those who keep up with the marketing trends, especially those who use marketing automation to aid their efforts. With this in mind, we wanted to share three methods of using Pardot to personalise your messaging and with it — achieve more desirable results.