Archive for October 2nd, 2020

Salesforce Sales Cloud or Microsoft Dynamics?

Friday, October 2nd, 2020

The CRM industry is highly competitive, forming the biggest software market with expectations to grow up to $40.26 billion in size in 2023.  Even though we can find numerous CRM products today, the most significant influencers are still the two giants; Salesforce and Microsoft.

While Salesforce holds 19% of the CRM market share, Microsoft Dynamics is also gaining its weight at almost 3%.  Many digital transformation professionals could argue pros and cons of both CRM’s — but, we must take into account the speediness and interconnectedness of SaaS evolution. So, if today Salesforce offers a feature, it’s likely for Microsoft Dynamics to provide a similar capability soon after.

For this reason, we will differentiate the CRM’s by the following aspects:

  1. Implementation & Ease of Use
  2. Scalability & Customisation
  3. Price 


Read on to find out more.