The CRM industry is highly competitive, forming the biggest software market with expectations to grow up to $40.26 billion in size in 2023. Even though we can find numerous CRM products today, the most significant influencers are still the two giants; Salesforce and Microsoft.
While Salesforce holds 19% of the CRM market share, Microsoft Dynamics is also gaining its weight at almost 3%. Many digital transformation professionals could argue pros and cons of both CRM’s — but, we must take into account the speediness and interconnectedness of SaaS evolution. So, if today Salesforce offers a feature, it’s likely for Microsoft Dynamics to provide a similar capability soon after.
For this reason, we will differentiate the CRM’s by the following aspects:
- Implementation & Ease of Use
- Scalability & Customisation
Read on to find out more.