Having a powerful analytics tool is no longer nice to have. Analytics has quickly become a crucial tool for businesses to incorporate into their technology stack.
Salesforce allows both service and sales reps to communicate with customers, while ingraining Einstein Bots in the mix to automate and improve WhatsApp message delivery to customers.
Salesforce Genie is the next step in the evolution of the Customer Data Platform (CDP) world, bringing real-time customer data across the entire collection of Salesforce products
With so many tasks occupying our work routines, it's wise to optimise wherever possible. Luckily, as devoted users of Salesforce, Cloud Orca's team has spotted areas where your daily routines can be improved - quickly, efficiently, and with no extra cost.
To sum up, Slack’s new integrations allow pulling in actionable data directly from Salesforce Customer 360, including Service Cloud, Sales Cloud, and Marketing Cloud. This means your sales, service, and marketing teams can quickly act on accounts, tickets, and leads, as well as connect with customers directly from Slack.
Going into 2023 knowing Salesforce is committed to a ‘new way of working’, always bringing innovation to the table and of course, agility to create success for its customers. But what can we expect in 2023?
The goal of the sales funnel is to nurture prospects through each stage, removing people who do not fit, or do not need your product or service at that time. Through this process, the window of opportunity narrows, but results in sales teams being provided with qualified leads that are more likely to convert into customers.
Digital marketing has been through a period of rapid transformation, check out four ways Salesforce Marketing Cloud can help to maximise your digital marketing efforts
Pardot B2B Marketing Analytics makes these actions easy for marketers to achieve. Its advanced analysis capabilities enable you to easily explore data from across your marketing channels so that you can track your performance and quickly take data-driven decisions.
Collaboration tools like Salesforce's Quip are transforming the way organisations can work together, by supporting teams to collectively create and edit documents to improving efficiencies.
Check out some ideas on how to use the Salesforce platform to ease remote working. This way, you can have a fluid business and engaged workforce while preparing for a remote-working future.
Even though Salesforce technology is here to make our lives easier, implementing it isn’t a walk in the park. Check out 5 tips to help you navigate the implementation process easily
Financial Services Cloud an extension of the Salesforce CRM family, launched in 2015 as a result of Salesforce's collaboration with some of the leading financial institutions.
Every business is different; therefore, every implementation, including the process of migration, will be different as well. Yet, many share common elements.
Like many who came before you, working with a new CRM system can feel overwhelming, maybe even leave you worried about your progress. Check out our three tips on how to navigate your learning path as a beginner user and skip any confusion in the process.
Salesforce introduced Einstein AI in 2016, and since then, Einstein has evolved into an array of features that we can choose from, based on our use cases and customer expectations.
Today you can find software to automate almost anything, and it’s getting harder not to lose your sanity in the sea of letters and words that evidently mean something important. Our blog will help understand what exactly CRM and MAP are!
Not only will a CRM save you some stress but will additionally provide transparency, stability and painless scalability to a business. Check out 5 Signs Your Business Is Crying Out For a CRM.
Customer experience is creating a lot of buzz today. For the past few years, we have been hearing about how customer experience is a key brand differentiator. In other words, customer experience will soon be more important than the price tag or product quality.
Not every email you sent will serve the same goal, but that doesn’t mean that the best practice shouldn’t apply. We’ve listed our tips that will help you build better emails in Pardot, regardless of your objective.
Marketing automation is software that streamlines your daily marketing tasks and aims to eradicate any unnecessary repetition in your marketing efforts and scale them without putting in more hours of work.
CRM strategy is a product of planning and business alignment before the CRM implementation takes place.
We have implemented numerous Salesforce instances and trained various profiles of users. As a result, we have gathered many nuggets of wisdom, which we wish to share with you here, so that you can improve your Salesforce administration practice.
5 ways Salesforce Marketing Cloud will inspire you to play bigger and better
The idea behind a 360-degree customer view is to connect the dots by combining the data from various touchpoints that connect the customer with the company.
There are many mistakes we can make with email marketing (and we all did them at some point), so here, we bring you the three big blunders you should avoid at all costs
Salesforce Service Cloud helps customer care agents respond to customer inquiries swiftly and effectively, Social Studio is Salesforce's solution that facilitates posting, responding and listening on social media platforms. When joined, they become — Social Customer Service.
Salesforce Inbox is the smart inbox that leads to a productive sales process.
Pardot’s lead qualification helps businesses identify the leads that are ready to buy through its lead scoring and grading system
Pardot is designed to help B2B organisations, by supporting the longer buyer-cycle while nurturing leads all the way through to the purchase stage. To illustrate Pardot’s mastery better, we have broken down the most profitable activities you can use it for
Leading a conversation on the subject of company diversity or gender equality is not as gratifying as it used to be. The idea of equality advanced a great deal. And that's a good thing.
The truth is – some people don’t like change, even when the change is for the absolute best. Moreover, implementing a new CRM system is an enormous change for end-users. And since a low system adoption rate can have a massive negative impact on the business, we believe it’s critical to talk about it.
Many decisions you make in your startup can be difficult, but picking the right CRM doesn’t have to be one of them. The secret to easy choosing is in asking the right questions
Boosting Digital Engagement with Salesforce through WhatsApp, Live Chat, SMS and Facebook
Both Pardot and HubSpot start at the same point. They are marketing automation platforms. Both of which are built to scale your marketing efforts. They even share the same goal - an increase in revenue.
Check out these 3 methods to personalise with Pardot for optimal engagement
The CRM industry is highly competitive, forming the biggest software market with expectations to grow up to $40.26 billion in size in 2023. Even though we can find numerous CRM products today, the most significant influencers are still the two giants; Salesforce and Microsoft
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