Archive for the ‘Customer Success’ Category

STAY UP-TO-DATE: 3 CRM trends to follow in 2021

Monday, January 11th, 2021

So what does 2021 have in store from us from a CRM point of view?  What we can be sure of is that technology is constantly evolving and that means so do our businesses. Look at how CRM has changed over the past 5 years, it’s quicker, smarter, easier and more automated than ever before. We spoke about CRM trends for 2020 in this blog and they turned out to be fundamental so what do we think will play a huge part in 2021.


Salesforce Administration — 7 Best Practices!

Friday, July 24th, 2020

Whether you are beginning your Salesforce administration journey or you are a pro—brushing up on administration best practices is always beneficial.

Consider your Salesforce instance a living organism—from time to time, it needs some extra attention.

Over the years, we have implemented numerous Salesforce instances and trained various profiles of users. As a result, we have gathered many nuggets of wisdom, which we wish to share with you here, so that you can improve your Salesforce administration practice.


Read on to learn more.


Learning to use Salesforce – A stress-free beginners guide

Friday, May 22nd, 2020

So you have your Salesforce login credentials and now you’re ready to take Salesforce for a spin. Excellent news!

Like many who came before you, working with a new CRM system can feel overwhelming, maybe even leave you worried about your progress. 

High CRM adoption rates are more important than you might think. In a negative scenario, inadequate use of the CRM can end up slowing us down instead of speeding us up. But on the flip side, if the system is set up to support you – you can end up exceeding the targets faster than ever! 

We bring you three tips on how to navigate your learning path as a beginner user and skip any confusion in the process.


3 steps to learning Salesforce as a beginner user


  • Take it one step at a time

Lead, contact, account, opportunity… There are many moving parts within the Salesforce CRM platform, which means that focus is essential. As a beginner user, you don’t have to learn everything at once, but you should know what’s vital for your role right now. For example, if you are a sales rep – create a feedback loop from early on between the sales and marketing department. This way, you will ensure everybody agrees on when to convert leads to opportunities. Also, establish the right approach between the departments because storing the data will, later on, affect important metrics, like the Campain ROI. Keep in mind; the goal is to increase the benefits of the platform going forward, so the more you understand what you wish to get out of the CRM, the better you can set it up.


  1. Adjust the platform according to your needs

Salesforce is made to be customised. To give an example, for a sales manager based out of the UK, creating an interactive filter in reports that specifically shows geographic data relevant for him might be a good idea. Additionally, you can summarise and group your data, perform specific calculations, and create more advanced data visualisations via dashboards.

Creating a custom Home page is something to consider in the beginning as well, as it will unveil further Salesforce functionalities. For instance, monitoring key performances will help you understand the key metrics and highlights of the business and how they are reflected on the platform. 


  1. Create a practice with Salesforce Super Users

Super Users are employees who embrace the Salesforce platform enthusiastically, ask questions from the start and give ideas on how to improve processes. Every organisation has employees with similar characteristics, and it’s a good idea to use them as Salesforce messengers of your company. Create a practice where all company Super Users can share feedback, attend CRM meetings, and weigh in on the Salesforce roadmap. 


If you are looking for more specific information, or want to connect to other Salesforce users head over to the Salesforce Trailblazer Community, where you can ask questions, discuss particular topics or join groups to learn further.


Final thoughts

As Salesforce helps its users every step of the way, we advise beginner users to utilise that support. For starters, you can leverage the Trailhead platform to get yourself familiar with the CRM functionalities. Specifically for beginner users, Trailhead has prepared a trail named Salesforce user basics, that explains the fundamentals.


Another option is to get in touch with our team of experts here at Cloud Orca to help you understand your blind spots better and steer you in the right direction.

Is Salesforce the right choice for your startup? Here are 3 simple questions to help you decide

Friday, May 15th, 2020

Many decisions you make in your startup can be difficult, but picking the right CRM doesn’t have to be one of them. 

The secret to easy choosing is in asking the right questions.



Woobot: Real-Time Slack & Teams Integration With Salesforce

Tuesday, May 5th, 2020

Here at Cloud Orca we’ve seen our customers’ business disrupted by the Covid 19 event.

Work activities and client interactions have all substantially moved online at a record pace. Platforms like Microsoft Teams and Slack have taken over as organisation work to bridge the collaboration gap. 

The disruption this is causing represents a new opportunity to blend technology, change management, and process transformation as enterprises look to harness this new normal. We are in the early stages of a massive change in how people interact with each other and their data. (more…)