Dare Akande
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A year in review – How Salesforce blazed its trail in 2019

Salesforce had a good time this year; but, haven’t we all enjoyed the ride as well? Many notable moments deserve a place in the Salesforce year review, some of which we can list in 10 seconds or less. 

For instance, this year, Salesforce declared how the Salesforce ecosystem is on track to become nearly six times larger than Salesforce itself by 2024.

In the meantime, Salesforce will double in size by fiscal 2024, reaching revenue that year of $34 billion to $35 billion.

Judging by these numbers, we can agree on how Salesforce’s impact on businesses across the world is gigantic. However, let’s take a peek into the particular aspects that shaped this CRM leader in 2019 while it was creating new ways to improve business automation for all of us.

So let’s jump in.

 

Salesforce led the way forward

Salesforce appeared in many research reports as the leader in the CRM market for various specific features.  For the same reason, in 2019, Salesforce showed up as one of the leaders in Gartner’s famous Magic Quadrant for the following features:

  • Configure, Price and Quote (CPQ) Application Suites
  • Digital Commerce for the Fourth Consecutive Year
  • Enterprise Low-Code Application Platforms
  • Sales Force Automation 
  • CRM Customer Engagement Center
  • Multichannel Marketing Hubs
  • Digital Experience Platform

 

 

Salesforce didn’t joke about AI

Even though Einstein AI isn’t creating a big buzz in the Salesforce community yet, we shouldn’t blame it on Salesforce.

This year, Salesforce has promoted many new Einstein features, bringing it closer to service agents, leadership and the sales force. The most recent AI news hit us after the Dreamforce appearance of the Einstein shaped speaker, similar to Google Home or Amazon’s Alexa.

The advancements will continue, but we must also use it to allow the AI to grow and connect across the entire business automation software suite.

 

Salesforce acquired new friends

2019 has been a substantial investment year, with many notable acquisitions for Salesforce.Each of the newly-acquired companies brings a dynamic piece of the puzzle to the Salesforce selections of Cloud solutions. 

Let’s meet the new members of the Salesforce family:

  • ClickSoftware – Field-service automation software
  • Tableau – Business intelligence and analytics platform
  • roundCorner – Fundraising and grant management software
  • Griddable – Enterprise data synchronisation platform
  • MapAnything – Location-based intelligence software 
  • Bonobo – Artificial Intelligence-based software

 

Salesforce launched Manufacturing Cloud and Consumer Goods Cloud

Salesforce has brought new products to life this year. Both Consumer Goods Cloud and Manufacturing Cloud were undertakings which were affected by the apparent need from the two industries. Additionally, both of the new products are designed to support the evolution of these business sectors by bringing transparency across separate departments and assuring better forecasting and revenue increase.

We dug into more detail of both new Cloud solutions in our blog post here.

 

Salesforce Trailhead got a renewal

As a result of a collaboration between Salesforce and Apple, this year we saw the unfolding of the mobile version of Trailhead platform — Trailhead GO. Salesforce recognised the need for its community to access the platform on the go, assuring Trailhead users they won’t fall behind even if they don’t have access to a computer.

Also, this year Salesforce announced a new Trailhead feature called – myTrailhead. Companies can use myTrailhead to leverage the power of the Trailhead platform for their training and content storing needs.

 

Conclusion

As Salesforce keeps reaching for new heights, we must not forget to use all of the fantastic features this CRM provides for us. It is of high importance to keep up with the industry best practices to inspire, innovate and make room for better business operations in the future.

In case you need help in your journey to excellence, reach out to the Salesforce team here at Cloud Orca. 

We know the way forward.

About Dare Akande information

Daré is a Salesforce 18 x Certified Salesforce Application & System Architect with over a 
decade of experience working with the 
platform including implementation across 
several household name brands

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