Salesforce has announced that its trademark annual event, also known as Dreamforce, will be getting a new appearance in 2020—a virtual one.
The Dreamforce 2020 event is scheduled for November 9th to 12th. The same event last year attracted over 170,000 Salesforce enthusiasts.
Due to the current climate, the cloud giant will be redesigning all of its upcoming events in 2020, including; Dreamforce, Tableau Conference 2020, Tableau Conference Europe, TrailheaDX India and their World Tours.
According to Salesforce update, every event will be reimagined in a new and virtual way.
Virtual is the new normal
Salesforce had already managed to carry out a virtual experience in March this year when the World Tour Sydney was delivered as a virtual event. As a result, the World Tour Sydney was viewed by over 80,000 people which was a significant increase, considering how the same event was an 11,000-person affair before.
The Dreamforce usually offers over 2700+ sessions over four days. The entire experience includes product panels, keynotes, prominent guests (last year Barack Obama was one of them) and even after-session gatherings and social events.
Reimagining such a huge event will be a new undertaking for almost every business, so it would be exciting to see how Salesforce carries the new Dreamforce through.
In addition to announcing the news for Dreamforce 2020, Salesforce has also shared how they will be refunding all purchased passes. However, it might take a bit more time until Salesforce works out all of the details.
To follow regular updates on the event – check out Salesforce Dreamforce’s FAQ page.