Tableau is a cloud-based app from Salesforce that connects with your CRM and business processes. Through collecting and collating data from various business departments, it generates valuable reports and dashboards and creates easily-digested data visualisations -without the need for writing algorithms or complex code.
Analytics should be used to inform every part of your businesses operations, removing guesswork. Your sales team will benefit from lead and opportunity scoring based on behavioural data, customer service can enhance their round-the-clock interactions through bots, routing cases through automated case classification, while marketing can leverage the data to refine activity for higher engagement and engagement scoring. Of course, it doesn’t end here, Tableau is highly effective when used in manufacturing, e-commerce and data science environments.