Leverage the power of automation to increase leads, power up sales and improve productivity and profitability across your business. When teams are released from labour-intensive tasks, they can put their efforts into high-impact activity that drives ROI.
If you want to quickly deploy personalised and responsive automated marketing campaigns that deliver an ROI, Marketing Cloud is the platform for you.
Using powerful data analytic, listening and personalisation tools, like Salesforce Account Engagement and Datorama to name a few, Salesforce Marketing Cloud can predict the next steps your audience will take, triggering an action that delivers a customised journey. This means that your business is seen to be treating each customer or lead as an individual, and not just another business within a market segment.
By pulling information from other business departments, such as customer service, Marketing Cloud can adapt activities based on the account history and satisfaction levels, making sure your audience receive relevant messages at the appropriate time.