Whether you are a B2B or B2B business, let your marketing team put their strategies into action. If you want to quickly deploy personalised and responsive marketing campaigns that deliver an ROI, Marketing Cloud is the platform for you.
Using powerful data analytic, listening and personalisation tools, like Pardot, Social Studio and Datorama to name a few, Salesforce Marketing Cloud can predict the next steps your audience will take, triggering an action that delivers a customised journey. This means that your business is seen to be treating each customer or lead as an individual, and not just another business within a market segment.
By pulling information from other business departments, such as customer service, Marketing Cloud can adapt activities based on the account history and satisfaction levels, making sure your audience receive relevant messages at the appropriate time.