What is Marketing Cloud and why do I need it?
Salesforce Marketing Cloud is a (software) platform designed to improve your entire marketing arsenal. With its robust selection of tools, you can rest assured your customer will feel special in every interaction with your company.
Salesforce Marketing Cloud is mostly used within organisations that sell their product or service directly to customers (B2C). Due to the platform’s capacity, companies usually implement it to scale their business or to streamline their entire marketing department.
Why do you need Marketing Cloud?
Salesforce Marketing Cloud reveals its true colours when used for cross-channel marketing and personalisation at scale. The integrated features of this platform enable marketers to unite communications across different marketing channels and connect to customers based on their channel preference. Today, personalisation and cross-channel marketing are one of the primary areas of marketing that organisations aim to conquer. Customer experience is quickly becoming the key brand differentiator, and personalisation is the engine that drives it.
With this powerful tool, you will be able to engage customers with the right message, through the right channel, at the right time.
They demand it – Salesforce Marketing Cloud delivers it.
Why invest in Marketing Cloud?
To future-proof your organisation
Salesforce Marketing Cloud is well designed to stand the test of time. It’s also one of the best marketing cloud platforms in the market. With new marketing trends emerging from every corner, you can rest assured your business will stay competitive way beyond the next five years.
To centralise all of your marketing operations
If your business has a presence on social media, or you heavily advertise online, you will love what Salesforce Marketing Cloud can do for you. The platform will be your much-needed organisation friend that will streamline all your operations and help to build a collaborative spirit within your marketing team.
Personalise at Scale
Salesforce Marketing Cloud platform enables robust audience segmentation and targeting to create personalised experiences no matter how big your database is.
Every customer wants to feel valued and cared for. Marketing Cloud provides a data-management platform that will intelligently assemble a unified view of your customer, from their demographic background to behaviour patterns. It will help you design messages according to customers’ preference and therefore – increase conversions.
Analyse with AI
Fuelled with Einstein AI, Salesforce Marketing Cloud goes beyond generic reporting. It will help you ask the right questions and change marketing strategies as needed, even if you are in the middle of your campaign. With its smart insights, in-depth analytics and reporting tools, your marketing efforts will be strikingly focused right where they need to be.
Cross – Channel Communication
The future is here. Customers engage with brands online and offline. And they expect you to keep up. Salesforce Marketing Cloud is built to accommodate cross-channel communications, spanning its support from mobile to social media. Whether your customers want to communicate through SMS or Twitter, Salesforce Marketing Cloud has your back.